The Future of Customer Engagement: Real-Time Experience (RTX)

The world has changed dramatically over the past decade: consumer-to-consumer engagement has gone from voice phone calls to text and instant messaging. However, business have lagged behind rather embarrassingly: business-to-business and business-to-consumer engagement are still primarily based on voice and e-mail. It’s time for businesses to adopt real-time experience (RTX) as a philosophy when engaging their…