Bassam Salem
Over the past few years, I’ve advised a large number of CEOs and CFOs of software-as-a-service (SaaS) companies all of whom shared one common challenge: which of the many SaaS metrics frequently cited they should track. I’m frequently asked, “I just need to know a few key metrics that can tell me how I’m doing and that I […]
Three Reasons Why, In SaaS, Customers Really Are the Drivers of Revenue & Growth Yes, every new company starts with no customers and a greenfield of prospective ones. The focus, naturally, is on customer acquisition. The focus is on prospects. For software-as-a-service (SaaS) companies, like other subscription-based industries, as the company grows, the focus and […]
“The cloud” has been the term du jour for the past 12-24 months. Software business people who’ve been using “it” as a technology delivery model for a while feel redeemed that the rest of the world finally sees its virtues; their IT colleagues are wondering what the big deal is since they’ve seen it before […]