About Bassam

Bassam Toudy Salem

CEO, Entrepreneur, Team & Executive Coach

Bassam Salem born in Cairo, Egypt. Before his 10th birthday, he’d lived in Paris, France for a year and Bracknell, England for nearly two years. These diverse circumstances at such a young age instilled in him a certain comfort with being different.

Before his 14th birthday, his family emigrated to the United States on foreign student visas to the University of Utah in Salt Lake City, Utah.

Bassam started young entering high school at age 12, starting college at age 15, and programming professionally at age 16.

He attended the University of Utah studying Computer Science (BS ’93, MS ’95, MPhil ’00) and Business (MBA ’99).

In the mid-1990s, Bassam was a software engineer and architect including developing Philips Electronics’ first-ever configurable, touchscreen-based control panel.

In the late 1990s and early 2000s, he transitioned to technology consulting and professional services with IBM, Siebel Systems (acquired by Oracle), Attensity (acquired by inContact), and Omniture (acquired by Adobe).

He was a chief operating executive with publicly-traded inContact for five years helping the company’s market cap grow from $98 million to over $600 million before its eventual acquisition by NICE Systems for nearly $1 billion.

He was also MaritzCX’s chief operating officer charged with overseeing a global team of over 2,100 people in 18 offices around the world, including a number of large contact centers. The company has since been acquired by InMoment.

In late 2015, Bassam started his entrepreneurial journey founding startup consultancy Mindshare Ventures followed in early 2016 with the founding of AtlasRTX, the first company incubated within the Mindshare Ventures framework.

The company now supports some of the most successful enterprises in the world from seven of the top-20 homebuilders in the United States to tech companies such as HPE and Instructure to some of the world’s most prominent higher-education institutions including Purdue and Vanderbilt.

Bassam’s Current Passion Projects
  • CEO & Team Coach, AtlasRTX, a Mindshare Venture
  • Founder & CEO, Mindshare Ventures
  • Board Member/Trustee, University of Utah
  • Writer, Against the Herd & Utah Business Magazine